Cherie Sohnen-Moe is an author, business coach, international workshop leader, and successful business owner since 1978. Before shifting her focus to education and coaching, she was in private practice for many years as a massage and holistic health practitioner. Her background is diverse and she has worked with individual therapists to small wellness centers to day spas that have multiple locations, to business in retail and the hospitality industry. Cherie holds a degree in psychology from UCLA and has extensive experience in the areas of business management, training, and creative problem solving solving—which combines well with her ability to support others to achieve what they want in life.

The motto of her company, Sohnen-Moe Associates, Inc. is: Your success is our business! They offer innovative, practical support for increasing success through home-study courses, professional development books, workshops, coaching, and free practice development tips and resources on their web site.

Cherie has served as a faculty member at the Desert Institute of Healing Arts, the Arizona School of Acupuncture and Oriental Medicine, and Clayton College of Natural Health. She has written more than 100 articles that have been published in over 15 national and international magazines. She is the author of the book, Business Mastery. It was one of the very first books written specifically for the complementary wellness industry. It is in its fourth edition, has sold more than 390,000 copies to date with almost 500 schools requiring it as a text. She is also the author of Present Yourself Powerfully and The Art of Teaching. She is the co-author of The Ethics of Touch. It is in its second edition, with more than 250 schools requiring it as a text. She is also a contributing author of Teaching Massage: Fundamental Principles in Adult Education for Massage Program Instructors, and was interviewed for a chapter of SAND TO SKY: Conversations with Teachers of Asian Medicine.

Cherie is active in many professional and community organizations. Among her honors she has received the Distinguished Service Award and the Professional Achievement Award from the American Society for Training and Development (ASTD), the Outstanding Instructor Award at the Desert Institute of the Healing Arts, the MO AMTA President’s Award, and is listed in several editions of Who’s Who.

Cherie is a firm believer in education and as such serves on the exam committee of the Federation of State Massage Therapy Boards (FSMTB) and is a founding member and is on the board of directors of the Alliance for Massage Therapy Education (AFMTE).

She is dedicated to supporting people reach the levels of success they desire... personally, financially and professionally.